90s Makeup Trends

The 90s Makeup Trends That Are Back in Style

The 90s were a decade known for its iconic fashion and beauty trends. From grunge to glamour, this era left a lasting mark on the world of makeup. Fast forward to today, and we find ourselves in the midst of a nostalgic revival, as 90s makeup trends make a stylish comeback.

So, if you’re ready to channel your inner Gwen Stefani or Kate Moss, let’s delve into the mesmerizing world of 90s beauty and discover how to incorporate these retro looks into your modern routine.

1. Grunge Glam: Dark Lips and Smudged Eyes

90s makeup trends - Grunge Glam Makeup

One of the most defining aspects of 90s makeup was the grunge aesthetic. To achieve the perfect grunge glam, opt for dark, moody lips in shades of brown, burgundy, or deep plum.

Think along the lines of coffee-inspired hues and daring berry shades. A lip liner darker than your lipstick will help create that signature 90s pout.

To complement the dark lips, emphasize your eyes with smudged eyeliner or eyeshadow. The smoky effect can be achieved by blending shades of charcoal, taupe, or black across the eyelids and softly smudging them outwards.

This effortless yet edgy look remains a timeless trend, capable of elevating any ensemble from casual to cool.

2. Glitter Galore: Sparkling Accents

90s makeup trends - glitter makeup

The 90s were all about embracing sparkle and shine, and glitter makeup played a starring role. From shimmering eyeshadows to glimmering lip glosses, adding a touch of glitter was the ultimate way to make a statement.

To recreate this trend, opt for eyeshadows infused with shimmer or metallic finishes, and apply them to the center of the lid for a mesmerizing effect.

Additionally, add a touch of glitter to the inner corners of your eyes to instantly brighten and widen your gaze.

For a bolder approach, experiment with glittery lip glosses or lipsticks. Swipe on a coat of translucent gloss packed with fine glimmer particles to achieve luscious, attention-grabbing lips. Remember, the key to nailing this trend is balance.

Choose one focal point—either eyes or lips—and let the glitter steal the show.

3. Electric Eyes: Bold Blue Eyeshadow

90s makeup trends - Electric Eyes

When reminiscing about 90s makeup, it’s impossible to ignore the fearless presence of blue eyeshadow. This vibrant hue dominated the beauty scene, adorning the lids of countless fashion icons.

To embrace this trend today, choose shades of electric blue, turquoise, or cerulean and apply them across the entire lid or as a statement pop of color on the lower lash line. Balance the intensity of the blue shadow with neutral tones on the rest of your face to create a harmonious and eye-catching look.

Whether you’re going for a sultry smoky eye or a playful splash of color, blue eyeshadow is the perfect way to add a touch of 90s nostalgia to your makeup routine.

Embrace the boldness and let your eyes steal the show!

4. The Brow Revolution: Thin and Defined

90s makeup trends - Thin Brows

Gone are the days of big, bushy eyebrows; the 90s saw the rise of thin, perfectly shaped brows. This trend was all about precision and definition.

To achieve the coveted 90s brow look, tweeze or wax your brows to create a thinner, more manicured shape. Fill in any sparse areas with an eyebrow pencil or powder in a shade that matches your natural hair color.

Remember to keep the brows well-groomed and neatly arched for an authentic 90s aesthetic.

This trend adds structure and sophistication to your overall makeup look, allowing your eyes and lips to take center stage.

5. Lip Liner Magic: Dark and Defined

90s makeup trends - 90s Lip Liner

The 90s were notorious for their obsession with lipliner, particularly in darker shades. Dark lip liner paired with a lighter lipstick shade created a striking contrast, instantly adding depth and dimension to the lips.

To achieve this effect, outline your lips with a lip liner in a shade slightly darker than your chosen lipstick color. Then, fill in the rest of your lips with the lighter lipstick shade to create a gradient effect.

Remember, precision is key when working with lip liners. Take your time to ensure clean, well-defined lines, and blend the colors seamlessly for a flawless finish.

This simple yet impactful technique will elevate your lip game and give you a truly 90s-inspired pout.

6. Matte Perfection: Flawless Foundation

90s makeup trends - Matte Perfection

In the 90s, matte skin was all the rage. Achieving a flawless, shine-free complexion was the ultimate goal.

To recreate this trend, opt for a matte foundation that provides medium to full coverage. Choose a shade that matches your skin tone perfectly, and blend it seamlessly for a natural finish.

Prepping the skin with a mattifying primer can help control excess oil and extend the longevity of your foundation. Finish off with a dusting of translucent powder to set your makeup and achieve a long-lasting matte effect.

Remember, less is more with this trend. The focus should be on achieving a smooth, even complexion that lets your other 90s-inspired elements shine.

7. Glossy Lips: High-Shine Statement

90s makeup trends - Glossy Lips

While the 90s brought us dark lips and lip liner, it also introduced the allure of glossy lips.

To embrace this trend, opt for clear or tinted lip glosses with a high-shine finish. These glossy formulations add a touch of glamour and youthfulness to your overall look. Whether you’re sporting a neutral or bold lip color, layer on the gloss for a plump, luscious effect.

For a modern twist, try a holographic or iridescent lip gloss to add dimension and intrigue.

The glossy lips trend remains an easy and versatile way to incorporate 90s nostalgia into your everyday makeup routine.


The 90s makeup trends are experiencing a well-deserved resurgence in today’s beauty landscape. From grunge-inspired dark lips and smoky eyes to shimmering glitters and bold blue eyeshadows, these iconic looks continue to captivate and inspire.

Whether you’re reliving the 90s or discovering them for the first time, incorporating these trends into your modern makeup routine allows you to pay homage to an era of daring self-expression and timeless beauty.

So, dust off your brown lipsticks, grab your glitter pots, and embrace the nostalgia of 90s beauty with confidence. With a touch of modern flair, you can effortlessly blend retro trends with contemporary style, creating a truly mesmerizing and unique makeup look.

Get ready to turn heads and make a statement as you rock these revived 90s makeup trends in the most glamorous and nostalgic way.

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